
I was always very keen on creating a brand for the Niche market. Top of the line products and the best quality goods in the Market.
AV, stands for my full name Ashutosh Valani. At first, the idea was to start a Designer Jeans Line, this was 5 years ago. Did my research got a logo made for it, talked to the suppliers. But then came the important part of bringing in the capital. But who would invest in a kid's idea of creating a High end product. So had to drop the whole plan for that particular period. I talked to a few buyers in the UK even they were not convinced with the whole price plan. I started giving up the my hopes for AV Denim. Well, quitting is not an option in whatever I do so 5 years later I have a couple of designs ready and a new plan for it. This has been one of the longest struggle of the my short life that I have lived. And that too for a project which doesnt seem to make it, so I have decided till the time I donot launch the brand I am going to use this logo for displaying my initials as I already spent some time and got it made. If your reading this am sure you have some free time in your hands, am open to suggestions just leave your comments of what you think and what should be done.
its an original thought.. but as u say its a high end product , wat abt its range ?? have u given it a thought ???
ReplyDeleteYes I did, but again the problem is the Indian market... without a brand name I wont be able to sell a single product above its cost price.
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